Our latest book, hot of the press:
NCGIA 2012 Culture Book.
I have to say this was a really fun project to do! The idea came rather quickly and out-of-the-blue. When I presented the idea to our fabulous team, they jumped on it and we all set to work gathering the content for the book in record time!
Liz Boles, one of our instructors and also our behind-the-scenes design girl, got to work putting the book together while I frantically wrote out content (Liz did an aMaZing job!). Dana set to work collecting the missing pieces and contacting some CFMGs to gather photos and updates. Olivia groomed more cats so we could gather more photos to go along with some of the content. And Monica, Chloe and Dollar all worked extra hard by napping on our desks and holding down all the papers and files.
Before long the culture book idea was an actual book. We had the publishing company ship off a few boxes of books for distribution at the Pasadena Groom and Kennel Expo (where I am as I write this post). And the rest were delivered to our headquarters to be added to our store inventory. (I have to say, I think the books are very pretty all stacked up in a neat pile.)
So what is a culture book exactly?
Well, culture is defined this way:
The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought.
These patterns, traits, and products considered as the expression of a particular period, class, community, or population: Edwardian culture; Japanese culture; the culture of poverty.
These patterns, traits, and products considered with respect to a particular category, such as a field, subject, or mode of expression: religious culture in the Middle Ages; musical culture; oral culture.
The predominating attitudes and behavior that characterize the functioning of a group or organization.
Intellectual and artistic activity and the works produced by it.
Development of the intellect through training or education.
Enlightenment resulting from such training or education.
A high degree of taste and refinement formed by aesthetic and intellectual training.
Special training and development: voice culture for singers and actors.
Personally, I like definition #4 most of all. However, together in their totality, these definitions provide a well-rounded description of the ingredients we’ve cooked up in book form; the NCGIA culture in 171 pages that contain both written material and photographs. Content includes the NCGIA mythology, the personalities of our team, news from CFMGS around the globe, the NCGIA environment and vision, a strong case for WHY we advocate for cats, a plethora of tips and tricks to help with the actual grooming of cats, and more!
I just gave away NCGIA 2012 Culture Books to all of the attendees at my lectures here in Pasadena yesterday. And we’ll be giving away more at my lectures at Atlanta Pet Fair next month. These are the mother of all lecture hand outs! I promise, you’ve never gotten a hand out quite like this one before.
If you aren’t attending any of these lectures, the book is available to you throughour online store at a discounted price for a limited time. The “Tidbits” chapter is worth every penny all by itself.
Be a part of the amazing and ever-growing NCGIA culture!
The NCGIA is not me. It is not the people that work here and keep it running. It is not just about grooming cats. It is so much more than that! An entire culture that is invading the world and making a difference. It is truly some thing I am proud to be a part of!
Posted on 02/04/2012 at 12:00:00 AM
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